Traffic is on a rise, not just on the road but on the television as well. Yes, I am referring to the advertisement traffic that leads to reduction in the programming content of the TV Network.
Just the other day we decided to watch a movie on one of the entertainment channels. A ninety minute programming was converted into a two hour long movie thanks to some really irritating ads on the network. One of those happened to be a mobile phone ad from spice Mobile.
Well, one does click a lot of photographs at a wedding and some people do prefer to click low quality ones using a mobile phone. There is certainly no comparison in the picture quality of the ones taken on a digital camera, the same argument applies for a video too.
My complaint is not about the camera quality or the features on mobile handset. I have a problem with the storyline of the advertisement. The ad begins with a newly wedded couple in a warm hug, and the next line follows "and it records video too". Sorry, where did the phone appear from? Was it a part of the story line in the first place? Well, it may have been, I mite have missed it.
We are still trying to make a sense of the ad, then comes another twist in the tale. In walks a lady with a 10 -12 year old kid who looks like the groom..... oh, wait a minute, the kid looks exactly like the the groom, only that his face has been super imposed on a smaller body frame. A 10 year old kid? are you kidding me.. what was the other lady doing till now, waiting for the right time to tell the world about their affair?
Please, give us a break. We do understand the need to design new advertising content to ensure that the communication remains fresh and appealing at all times. Kindly do so but please ensure that the story line makes sense not just to you, but also the individual watching it on his television screen.
No comments:
Post a Comment